Why Explainer Videos Matter for Your Business
In today's fast-paced digital world, capturing and retaining your audience's attention is more challenging than ever. Explainer videos have emerged as a powerful tool to communicate complex ideas, showcase products, and engage potential customers in a matter of minutes. These concise, visually appealing animations can:
- Boost conversion rates by up to 20%
- Increase website visit duration
- Improve brand recall and recognition
- Simplify complex concepts for better understanding
- Enhance SEO and social media engagement
With the right explainer video company, you can create compelling content that resonates with your target audience and drives business growth. Let's explore the top 15 explainer animated video companies in Germany that can help bring your vision to life.
AV
AnimateVision
Min. Project
€5,000
Avg. Hourly Rate
€100-€150
Team Size
10-49
Location
Berlin
Founded
2010
AnimateVision is a leading explainer video company in Berlin, known for their creative storytelling and cutting-edge animation techniques. They specialize in 2D and 3D animations for businesses of all sizes, from startups to global enterprises. With a team of experienced animators, scriptwriters, and voice-over artists, AnimateVision delivers high-quality explainer videos that effectively communicate complex ideas in a visually engaging manner.
Services
2D Animation (80%)
3D Animation (70%)
Motion Graphics (60%)
Character Animation (50%)
EX
ExplainerPro
Min. Project
€3,000
Avg. Hourly Rate
€80-€120
Team Size
5-9
Location
Munich
Founded
2015
ExplainerPro, based in Munich, is renowned for their expertise in creating engaging explainer videos for startups and tech companies. They focus on simplifying complex concepts through animation, making them the go-to choice for businesses in the IT, fintech, and SaaS sectors. Their team of skilled animators and tech-savvy scriptwriters ensures that even the most intricate products and services are explained in a clear, concise, and visually appealing manner.
Services
Explainer Videos (90%)
Whiteboard Animation (75%)
Character Animation (60%)
Infographic Videos (55%)
VM
VideoMasters
Min. Project
€7,000
Avg. Hourly Rate
€120-€180
Team Size
20-49
Location
Hamburg
Founded
2008
VideoMasters, headquartered in Hamburg, is a full-service video production company specializing in high-end explainer videos. They are known for their cinematic quality and innovative storytelling techniques. With a team of award-winning directors, animators, and sound designers, VideoMasters creates explainer videos that not only inform but also captivate audiences. Their client list includes major corporations and luxury brands seeking premium-quality animated content.
Services
3D Animation (85%)
Live Action + Animation (80%)
VFX (75%)
Motion Graphics (70%)
IS
InnoStory
Min. Project
€4,000
Avg. Hourly Rate
€90-€130
Team Size
10-19
Location
Frankfurt
Founded
2012
InnoStory, based in Frankfurt, specializes in creating innovative explainer videos for businesses in the finance, healthcare, and education sectors. Their unique approach combines data-driven insights with creative storytelling to produce videos that not only explain complex concepts but also drive engagement and conversions. InnoStory's team of researchers, animators, and industry experts ensures that each video is tailored to the specific needs and audience of their clients.
Services
2D Animation (85%)
Infographic Videos (80%)
Whiteboard Animation (70%)
Animated Infographics (65%)
CA
CreativeAxis
Min. Project
€6,000
Avg. Hourly Rate
€110-€160
Team Size
15-30
Location
Cologne
Founded
2011
CreativeAxis, located in Cologne, is a dynamic explainer video company known for its cutting-edge animation techniques and creative storytelling. They specialize in creating explainer videos for tech startups, e-commerce businesses, and innovative products. CreativeAxis's team of animators, illustrators, and UX experts work together to create visually stunning videos that not only explain products but also create an emotional connection with the audience.
Services
Motion Graphics (90%)
2D Character Animation (85%)
3D Product Animation (80%)
UI/UX Animation (75%)
VS
VisualSpark
Min. Project
€3,500
Avg. Hourly Rate
€85-€125
Team Size
10-20
Location
Stuttgart
Founded
2013
VisualSpark, based in Stuttgart, is known for its vibrant and engaging explainer videos that bring complex ideas to life. With a focus on the automotive and engineering sectors, VisualSpark combines technical expertise with creative flair to produce videos that simplify intricate processes and technologies. Their team of engineers-turned-animators ensures that even the most complex subjects are explained with accuracy and clarity.
Services
Technical Animation (85%)
3D Product Visualization (80%)
Animated Infographics (75%)
2D Character Animation (70%)
NS
NarrativeStudio
Min. Project
€6,500
Avg. Hourly Rate
€110-€170
Team Size
15-30
Location
Düsseldorf
Founded
2009
NarrativeStudio, located in Düsseldorf, is renowned for its storytelling prowess in explainer videos. They specialize in creating compelling narratives that not only explain products or services but also evoke emotions and inspire action. With a team of experienced scriptwriters, animators, and voice actors, NarrativeStudio crafts videos that resonate with audiences across various industries, from B2B software to consumer products.
Services
Storytelling Animation (90%)
Character Development (85%)
2D Animation (80%)
Animated Commercials (75%)
TM
TechMotion
Min. Project
€4,500
Avg. Hourly Rate
€95-€140
Team Size
10-25
Location
Leipzig
Founded
2014
TechMotion, based in Leipzig, specializes in creating explainer videos for cutting-edge technologies and digital products. Their team of tech-savvy animators and UX designers excel at visualizing complex software interfaces, cloud services, and emerging technologies like AI and blockchain. TechMotion's videos are known for their sleek, modern aesthetic and ability to make even the most advanced concepts accessible to a wide audience.
Services
UI/UX Animation (90%)
Motion Graphics (85%)
3D Technology Visualization (80%)
Animated Infographics (75%)
EC
EcoCreative
Min. Project
€3,000
Avg. Hourly Rate
€75-€110
Team Size
5-15
Location
Freiburg
Founded
2016
EcoCreative, situated in Freiburg, is dedicated to creating explainer videos for sustainable businesses, environmental initiatives, and social enterprises. Their unique approach combines eco-friendly animation techniques with compelling storytelling to promote green technologies, conservation efforts, and ethical products. EcoCreative's team of environmentally conscious animators and researchers ensures that each video not only explains concepts but also inspires viewers to take action for a better planet.
Services
Eco-friendly Animation (85%)
Sustainable Storytelling (80%)
Green Tech Visualization (75%)
Environmental Infographics (70%)
MA
MedicalAnimate
Min. Project
€5,500
Avg. Hourly Rate
€100-€150
Team Size
15-35
Location
Heidelberg
Founded
2010
MedicalAnimate, headquartered in Heidelberg, is a specialized explainer video company focusing on the healthcare and medical technology sectors. Their team includes medical illustrators, 3D animators, and healthcare professionals who collaborate to create accurate and engaging videos explaining complex medical procedures, pharmaceutical actions, and health concepts. MedicalAnimate's videos are widely used in patient education, medical training, and healthcare product marketing.
Services
Medical 3D Animation (90%)
Anatomical Visualization (85%)
Patient Education Videos (80%)
Medical Device Demonstrations (75%)
ED
EduDynamics
Min. Project
€4,000
Avg. Hourly Rate
€80-€120
Team Size
10-25
Location
Dresden
Founded
2012
EduDynamics, based in Dresden, specializes in creating engaging explainer videos for the education sector. Their team of educators, instructional designers, and animators work together to produce videos that simplify complex subjects for learners of all ages. From K-12 educational content to corporate training modules, EduDynamics excels at making learning fun and accessible through animation.
Services
Educational Animation (90%)
Interactive Learning Videos (85%)
Whiteboard Animation (80%)
E-learning Modules (75%)
FV
FinanceViz
Min. Project
€7,000
Avg. Hourly Rate
€120-€180
Team Size
20-40
Location
Frankfurt
Founded
2011
FinanceViz, located in Frankfurt, is a premier explainer video company focused on the finance and fintech sectors. Their team of financial experts, data visualizers, and animators create sophisticated yet easy-to-understand videos explaining complex financial products, market trends, and economic concepts. FinanceViz's clients include major banks, investment firms, and financial education platforms.
Services
Financial Data Visualization (95%)
Economic Concept Animation (90%)
Fintech Product Explainers (85%)
Investor Relations Videos (80%)
SA
ScienceAnimate
Min. Project
€5,500
Avg. Hourly Rate
€100-€150
Team Size
15-30
Location
Munich
Founded
2013
ScienceAnimate, based in Munich, is dedicated to creating explainer videos for scientific research, technological innovations, and academic concepts. Their team includes PhD-level scientists, technical illustrators, and skilled animators who collaborate to translate complex scientific ideas into visually stunning and easy-to-understand animations. ScienceAnimate's videos are widely used in research presentations, science communication, and educational outreach programs.
Services
Scientific Visualization (90%)
Research Explainer Videos (85%)
3D Molecular Animation (80%)
Science Education Videos (75%)
LS
LegalSimplified
Min. Project
€4,500
Avg. Hourly Rate
€90-€130
Team Size
10-20
Location
Berlin
Founded
2015
LegalSimplified, headquartered in Berlin, specializes in creating explainer videos for the legal sector. Their team of legal experts, visual designers, and animators work together to demystify complex legal concepts, explain new regulations, and simplify legal processes for both professionals and the general public. LegalSimplified's videos are used by law firms, corporate legal departments, and public legal education initiatives.
Services
Legal Concept Visualization (90%)
Compliance Training Videos (85%)
Legal Process Animation (80%)
Legal Tech Explainers (75%)
GD
GamifyDeutsch
Min. Project
€3,500
Avg. Hourly Rate
€80-€120
Team Size
5-15
Location
Hamburg
Founded
2017
GamifyDeutsch, based in Hamburg, is an innovative explainer video company that combines gamification principles with language learning. They create interactive animated videos designed to make learning German fun and engaging for international students and professionals. Their unique approach incorporates game-like elements, storytelling, and cultural insights into their explainer videos, making language acquisition more effective and enjoyable.
Services
Interactive Language Learning Videos (95%)
Gamified Explainer Animations (90%)
Cultural Context
Let us connect you with the perfect explainer video company for your project. Our expertise in digital marketing and deep understanding of these top companies ensures you'll find the ideal creative partner.Ready to Create Your Explainer Video?
Frequently Asked Questions
What is an explainer video?
An explainer video is a short, animated video that explains a product, service, or concept in a simple and engaging way. It typically combines visuals, narration, and sometimes music to convey complex ideas in an easily digestible format. These videos are often used for marketing, education, or internal communication purposes.
How much does an explainer video cost in Germany?
The cost of an explainer video in Germany can vary widely depending on factors such as the complexity of the project, animation style, video length, and the experience level of the production company. On average, you can expect to pay:
Keep in mind that these are general estimates, and prices can be higher for specialized industries or very complex topics. It's always best to get quotes from multiple companies to find the best fit for your budget and needs.
How long does it take to produce an explainer video?
The production timeline for an explainer video typically ranges from 4 to 8 weeks, depending on the project's complexity and the animation style. Here's a general breakdown of the process:
Some companies may offer expedited services for urgent projects, but this often comes at a premium price.
What makes German explainer video companies unique?
German explainer video companies are known for several unique qualities:
How do I choose the right explainer video company for my project?
Selecting the right explainer video company is crucial for the success of your project. Consider the following factors:
It's often helpful to request proposals from multiple companies and compare their offerings before making a decision.
Can explainer video companies in Germany work with international clients?
Yes, many explainer video companies in Germany work with international clients. They often offer:
When working with international clients, these companies typically use video conferencing, project management software, and cloud-based collaboration tools to ensure smooth communication and project delivery.
What are the current trends in explainer videos in Germany?
The explainer video industry in Germany is evolving with new trends emerging:
These trends reflect the industry's response to changing viewer preferences and technological advancements.
How can explainer videos benefit my business?
Explainer videos can offer numerous benefits to businesses:
By simplifying complex ideas and presenting them in an engaging format, explainer videos can significantly impact your marketing and communication efforts.
What's the difference between 2D and 3D animation in explainer videos?
2D and 3D animations offer different visual styles and capabilities in explainer videos:
The choice between 2D and 3D depends on your subject matter, budget, timeline, and desired aesthetic. Some videos even combine both styles for a unique look.
How can I measure the ROI of an explainer video?
Measuring the Return on Investment (ROI) of an explainer video involves tracking several key metrics:
To calculate ROI, compare the cost of producing and distributing the video against the value of the outcomes it generates. Use tools like Google Analytics, social media insights, and your CRM system to track these metrics. Remember that some benefits, like improved brand perception, may be less tangible but still valuable.
What are some best practices for script writing in explainer videos?
Effective script writing is crucial for a successful explainer video. Here are some best practices:
Remember, the script is the foundation of your video, so invest time in getting it right.
How important are music and sound design in explainer videos?
Music and sound design play a crucial role in explainer videos:
When selecting music and creating a sound design, ensure they complement your visuals and narrative without overpowering the voiceover. Also, be mindful of copyright issues when using music tracks.
How can I adapt my explainer video for different social media platforms?
Adapting your explainer video for various social media platforms involves considering the specific requirements and user behavior on each platform:
Consider creating a modular video that can be easily edited into different lengths and formats for maximum flexibility across platforms.
Why is branding important in explainer videos?
Branding plays a vital role in explainer videos for several reasons:
Incorporate your brand through color schemes, logos, typography, tone of voice, and even branded characters or mascots. However, ensure that branding doesn't overshadow the main message of your explainer video.
What are common mistakes to avoid when creating an explainer video?
Here are some common pitfalls to avoid when creating an explainer video:
By avoiding these mistakes, you'll increase the effectiveness of your explainer video and maximize its impact on your audience.
How long should an explainer video be?
The ideal length for an explainer video is typically between 60 to 90 seconds. This duration is long enough to convey key information without losing the viewer's attention. However, the exact length can vary depending on the complexity of the topic and the target audience. Some explainer videos may be as short as 30 seconds or as long as 2-3 minutes.
What types of animation are used in explainer videos?
Explainer videos can use various animation styles, including:
- 2D animation: Traditional cartoon-style animation
- 3D animation: Computer-generated three-dimensional graphics
- Whiteboard animation: Hand-drawn illustrations on a white background
- Motion graphics: Animated graphic design elements
- Stop motion: Frame-by-frame animation using physical objects
- Kinetic typography: Animated text